New EU packaging rules have begun to apply

The new European Packaging and Packaging Waste Regulation applies from 12 August 2026. Its aim is to replace the fragmented framework of the 1990s with common rules covering composition, design, labelling, reuse, recyclability and reductions in the amount of packaging.

What starts now and what comes later

The start of application does not mean that all targets became operational at once. The first measures include restrictions on PFAS in food packaging and information enabling manufacturer traceability. A European system of harmonised waste labelling is planned for 2028, while many key targets for recyclability, reuse and waste reduction are linked to 2030 and later deadlines.

The Regulation also provides for limits on empty space in packaging, bans on certain single-use formats, requirements for deposit return systems and the criterion that packaging must be recyclable in an economically viable way. This requires changes in product design, logistics, retail and waste management systems.

What this means for Croatian businesses and consumers

Manufacturers and retailers need to map the types of packaging they use, the substances they contain, how they can be reused or recycled, and the deadlines applying to their sector. Companies that wait until a particular target becomes mandatory could face sudden redesign and supplier-change costs.

For consumers, the most important thing is that the new rules gradually simplify sorting, reduce unnecessary packaging and increase access to return systems. Their impact will, however, depend on national implementation, oversight and actual infrastructure for reuse and recycling.